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APM — Admin & Bookkeeping for ZZP'ers

Aqora Massage & Wellness
Get Found. Get Booked.

A simple plan to bring new clients in, and a simple plan to keep your books in order too.

Prepared forAqora Massage & Wellness
LocationNieuwstraat 36, Eindhoven Centrum
Prepared byAlexandre Coimbra · APM
Where you stand today

A young business with real demand, but hard to find

Started February 2026. Here's a look at every place someone could currently find you online.

Main source today

Social Deal

Your biggest current source of bookings.

Listed, low value so far

Treatwell

You have a listing, but it hasn't been earning its keep.

Not found in our research

Google Maps

The core problem: it's where most local searches start.

Incidental

telefoonboek.nl

A Dutch phone directory listing, not set up on purpose.

Aqora Massage & Wellness · Visibility Plan
The core problem
If people can't find you on Google Maps, they can't book you, no matter how good the massage is.
Everything in this plan starts from that single fix, and it's the highest-leverage thing we can do for you right now.
The plan, at a glance

Two moving parts: getting found, and getting them to stay

I handle where new clients discover you. You handle why they come back.

What I set up

Google Maps, Fresha & your website

Three channels working together so new clients can actually find and book you. I handle the setup end to end.

What's on you

Great service, every time

Once they've found you, the rebooking is in your hands. That's what turns one visit into a regular client.

Once both are working, month over month, here's what it looks like.
If this works

What compounds over 6 months

An illustrative model, not a guarantee, built to show the mechanic, not to predict your exact numbers.

0 1 2 3 4 5 6 7 M1 M2 M3 M4 M5 M6 Goal: 3/day Conservative, month 6: 4.4/day Base case, month 6: 5.4/day Optimistic, month 6: 6.2/day 4.4 5.4 6.2
Conservative
Base case
Optimistic
Starting point: 1 booking/day today, combining every source, a working assumption to show the mechanic.
What drives the curve: new clients from being found, and repeat clients from good service. That returning group stacks on itself, month over month, so bookings keep growing even without more new visitors.
Model built on stated assumptions, your real numbers will move this up or down.
The offer

APM Basic Plan

One monthly plan: your visibility set up, and your admin handled.

Basic Plan
€40/ month
Starts once we've met and you're ready to go. No lock-in, you can stop any time.
  • ✓Google Maps, Fresha & your websiteSet up and kept current, so new clients can find and book you.
  • ✓Your bookkeeping & adminHandled every month, part of the Basic Plan, no separate charge.
  • ✓BTW reportYour VAT return, filed for you, every period.
  • ✓End of year reviewA full look back at your numbers, once a year.
Aqora Massage & Wellness · Visibility Plan
How we get there

Five months to fully set up

Starting with the foundation that lets me work on your admin even when you're not around.

1Sep '26

Treatwell & Belastingdienst integration

The foundation: connected so I can work on your admin even without you by my side.

2Oct '26

Google Maps & search setup

Your Google Business Profile claimed, filled out, and live in local search.

3Nov '26

Fresha & website

New listing added, website quick fixes published.

4Dec '26

Review Google search

Check what's working, tweak what isn't.

5Jan '27

Regular admin

Bookkeeping settles into its normal monthly rhythm. Fully set up.

✓ April 2027 — real numbers vs. expectations
✓ June 2027 — real numbers vs. expectations
Fully set up by January 2027, then we check the real numbers against this plan in April and June.
Summary

Everything on one page

The problem

Real demand, Social Deal proves it, but you're effectively invisible on Google Maps, where most local searches start.

The plan

I set up Google Maps, Fresha & your website. You focus on service, so clients rebook.

If it works

Illustrative model: 1 booking/day today → around 5.4/day by month 6 (base case), driven mostly by repeat clients.

The offer

APM Basic Plan, €40/month: visibility setup, admin, BTW report & a year-end review. No lock-in.

Next step

Pick a date, subscribe to the Basic Plan, and I get started, fully set up by January 2027.

Aqora Massage & Wellness · Visibility Plan · prepared by Alexandre Coimbra, APM